Senior Manager, Brand Sales & Marketing, New Hotels
Job Description Summary
The Senior Manager, Brand Sales & Marketing fosters brand equity and visible value by consulting and supporting assigned hotels focused on property revenue generation, performance and operational effectiveness. The position develops meaningful hotel owner and operator relationships through authentic engagements.The position is responsible for a portfolio of existing and assigned new hotels’ pre and post opening revenue development strategies and tactics. Partnering with hotel sales and operations leadership, the position is responsible for optimizing both revenue growth trajectory and velocity to heighten owner satisfaction with topline revenue delivery. The position consults, educates, and activates effective sales, marketing, and operational best practices to influence revenue growth.
Stakeholders:
• Hotel Owners, Operators & Management Companies
• Sonesta Stakeholders including Franchise Operations / Marketing / Commercial Leadership
Success Measures:
• Hotel RevPAR and Revenue Generation Index Growth
• Owner/Operator Satisfaction & Retention
Job Description
Principle duties and responsibilities (Essential Functions) include:
- Partners with the Franchise Onboarding team to ensure Business Readiness with sales and marketing strategies, tactics, and revenue channels via local sales and marketing tactics, and coordination and implementation of brand programs.
- Ensure pre-opening sales, marketing and revenue development Critical Path deliverables are completed internally and externally for timely pre-sell activation
- Achieves sales and marketing objectives by:
- Conducting new hotel market assessment and capturing business intelligence insights to identify sales opportunities across channels.
- Coaching property level teams of all experience levels on sales strategies, with ability to translate into actionable and achievable tactics for business impact
- Developing, activating, and tracking written action plans with new hotels which serve to support local revenue development efforts.
- Leveraging Sonesta brand tools and resources to drive commercial performance
- Keeps Sonesta revenue generation teams informed of new hotels market attributes, business drivers, and new opportunities.
- Partners with the Franchise Services & Operations team regarding hotel performance and any escalated support issues.
- Conducts regular cadence of calls with assigned hotels to foster performance and ensure actions and results are monitored for effectiveness.
- Conducts training and coaching on-property and virtually related to programs, standards, and other revenue development initiatives or assigned curriculum.
- Up to 40% travel including some international travel. Ability to travel to multiple hotel locations by car or air and work at various locations outside the office is required.
Qualifications and Skills
- Experienced. Bachelor’s degree or relevant experience in lieu of degree. 7+ years professional multi-unit hotel and /or above-property sales, revenue generation and/or commercial operations leadership. Hotel pre-opening/conversion related work and branded franchise experience preferred.
- An exceptional communicator. You understand your audience always and excel in an environment of influence without control to achieve objectives.
- Technically Proficient. Proficient knowledge of MS Office, Agency360, Costar, Delphi required. Kalibri, IDEAS, Duetto, MeetingPackages, Tableau, and/or Opera are preferred but not required.
- Organized. Highly organized and demonstrate success as a self-starter and ability to effectively prioritize work to meet deadlines. You must have the ability to multi-task across different disciplines and time zones utilizing multiple forms of communication including email, telephone, virtually, and TEAMs.
- Growth Mindset. You are adaptable and enjoy moving with changing business needs and priorities, working independently and collaboratively. You constantly seek ways to accomplish work efficiently and effectively, socializing best practices with all stakeholders to understand current and future state.
- Results-oriented. You are resourceful. Proven track record of driving change and removing hurdles in a fast growth organization.
Additional Job Information/Anticipated
Pay Range
$94,000 to $105,000 Base pay offer may vary depending on various factors, including but not limited to job related knowledge, skills and job specific/overall experience.
Benefits
Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:
- Medical, Dental and Vision Insurance
- Health Savings Account with Company Match
- 401(k) Retirement Plan with Company Match
- Paid Vacation and Sick Days
- Sonesta Hotel Discounts
- Educational Assistance
- Paid Parental Leave
- Company Paid Life Insurance
- Company Paid Short Term and Long Term Disability Insurance
- Various Employee Perks and Discounts
- Hospital Indemnity
- Critical Illness Insurance
- Accident Insurance
Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.
Share job link
Get notified for similar jobs
Success!
Successfully subscribed for similar jobs
Failure!
Get tailored job recommendations based on your interests.
Profile recommendations
Similar Jobs
-
RVP, Franchise Development
ReqId R-0064775
Develop regional franchise sales plan in support of corporate development strategy and objectives for select service brands. Target key markets, as directed by Chief Franchise Officer and SVPs. Will l...
Jobseekers Also Viewed
-
Complex Senior Sales Manager
R-0064478
This includes creating and implementing specific account and/or segment-based sales strategies and tactical plans, growing existing accounts and generating new business in order to maximize revenue an...
-
VP Communications, Government and Owner Relations
R-0062907
The VP Communications will lead the development of integrated reputation campaigns across our business and be responsible for external, internal and executive communications, research and insights, is...
-
Global Account Director, Leisure Sales, Total Account Management
R-0063202
Develop strong working relationships with Sonesta International Hotel Regional Sales Directors, DOSMs and Business Travel Sellers to ensure collaborative management approach and seamless interactions...
-
Maintenance Manager
R-0063800
May include and is not limited to: Inspect building, furniture, bathrooms, guest rooms, and all equipment to ensure it is functioning properly and efficiently, read and record mechanical and other met...
-
Regional VP of Operations - West Region
R-0063824
Reporting to the VP– Operations, The Regional Vice President of Operations main responsibilities are full Profit and Loss Responsibilities for assigned Sonesta Branded full service hotels; and to main...
